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Split Test Statistics
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This where you can see which version of your salesletter performed the best.
Select a split test from the drop down menu. Each campaign within the split test
will be displayed. Remember, each campaign represents a different version of
your salesletter.
The hits are usually evenly distributed in the long run, but in the short
run, you might see a slight discrepancy of about plus or minus 5%. Which means,
if you have 200 total visitors to the split test, campaign A might have received
90 and campaign B might have received 110. This will eventually even out.
The campaign with the most sales will be your best performing letter.
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