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Statistics
New Page 1
This is the page where you can generate a summary of the activity of all your
campaigns.
The first part of the page is the filter you use to generate the desired list of campaigns. With this filter
you can narrow down your report to focus on a particular group of campaigns. This makes it easier to analyze
your statistics.
- purpose
Select the purpose of the campaigns you would like to see.
- group
Select the group of the campaigns you would like to see.
- status
Select the status of the campaigns you would like to see.
- time period vs from to time period
There are 2 submit
buttons, one is called "Build Report" the other is labelled "Use Custom Time". If you would like to see a report
in a customized time, then fill out the from and to fields and click the "Use Custom Time" button. If you would like
to see the report in a pre-selected time period, then choose the time period from the drop down menu and click
"Build Report".
There is a link on the far right that says "Preferences..." please click
here to learn more about that
section.
Once you have chosen your report, the following columns will be displayed.
You can choose which columns to display in the prefences section.
- Campaigns
This is the list of campaigns and subcampaigns that are in the report you have
chosen. The subcampaigns are offset to the right in this column. There is a
small image to the right of the campaign name, this indicates the status of
the campaign. If you click on the campaign you will be taken to the
detailed campaign
management section.
 | pending campaign which hasn't started yet |
 | campaign is in progress |
 | campaign has ended |
- raw clicks
This is the amount of clicks the campaign received regardless of the number
of individual people who have clicked on it. For example, if 3 people
clicked on the link 3 times each, then the raw cicks is 9.
- unique clicks
This is the amount of individual people who have clicked the link. In the
example above, if 3 people clicked on the link 3 times each, then the number
of clicks is 3.
- actions
This is the number of actions generated by the campaign or the subcampaign.
- sales
This is the number of sales generated by the campaign or subcampaign.
- CTA
Clicks to Actions. This is ratio of clicks to actions that each campaign has
generated.
- CTS
Clicks to Sales. This is the ratio of clicks to sales that each campaign has
generated.
- avg cpc
Average cost per click - this total is calculated by taking the total amount
of cost from all the clicks divided by the number of clicks.
- cpa
Cost per action - how much each action costs
- cps
Cost per sale - how much each sale costs
- cost
The total cost for this campaign.
- Revenue
The total revenue for this campaign. This is the sum of all sales generated
for this campaign.
- Profit
The total profit for this campaign. This is the total revenue subtracted by
the total cost.
- R.O.I.
Return on investment for the campaign. This is the ultimate measuring tool
you should use to determine the profitability of your campaigns.
- Purpose
The total revenue for this campaign. This is the sum of all sales generated
for this campaign.
- Group
The total profit for this campaign. This is the total revenue subtracted by
the total cost.
- Description
Return on investment for the campaign. This is the ultimate measuring tool
you should use to determine the profitability of your campaigns.
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