|
Subcampaigns
The Power of Subcampaigns What is a Subcampaign A subcampaign is a
way to provide flexibily in the way you track your visitors
A subcampaign is a way to provide flexibility in the way you track your
visitors. Say you have a campaign that redirects visitors to http://somewebsite.com.
What if you have another traffic source that goes to this destination, and it is
very closely related to your campaign? Instead of creating a whole new campaign, you can
simply use a subcampaign.
You can either create a subcampaign manually by going to the
detailed campaign menu for
the campaign and clicking on add
subcampaign, or you can simply use the url and Adtrackz will automatically
create the campaign (see dynamic
campaigns)
The url to use is http://yourdomain.com/go.php?c=campaign&s=subcampaign Where
campaign is the name of your campaign, and subcampaign is the name of your
subcampaign.
Ex:
http://yourdomain.com/go.php?c=campaign&s=sub1
http://yourdomain.com/go.php?c=campaign&s=signature1
http://yourdomain.com/go.php?c=campaign&s=forumpost0402
etc.
When a sale or action is recorded, it is recorded under the subcampaign in your
statistics report.
A subcampaign has it's own adcode, destination url, cost and description that
you can edit in the detailed
campaign menu section of its parent campaign. You cannot edit the
subcampaign's purpose or group as it shares the same purpose and group as it's
parent campaign.
The best way to illustrate the power of subcampaigns is to show you several
ways that they can be used. Though I must mention that subcampaigns are not
limited to these uses, the possibilities are unlimited. I am still amazed at the
creative uses that are found by some of my customers for this powerful feature.
Track your pay per click ads with subcampaigns. See
tracking keywords.
What if you have 3 different ads on a webpage that all go to the same website?
For example, if you are trying to get your visitors to download a free version
of your software, you might have a call to action near the top of your ad copy,
in the middle, and one near the end. Perhaps you'd like to know where most
visitors make up their mind to click on the link and download the free trial.
You can setup 3 different subcampaigns for each link.
If you post on forums, you may want to use subcampaigns to identify each forum,
or even, every post you make. For ex, http://youdomain.com/c.php?c=campaign&s=wfpost0204.
This is an abbreviation for the warrior forum, posted on the february 4th. It's
makes it easy to organize and track your hits.
There are many other uses for subcampaigns, limited only by your imagination.
|
